Branding For Dummies
- ISBN13: 9780471771593
- Condition: USED – VERY GOOD
- Notes:
Product Description
Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so… More >>
Both Bill Chiaravalle (Author) and Barbara Findlay Schenck (Author), have done an excellent job explaining why anyone who plans to be successful in business needs to think about Branding. The difference between a boring product, and a successful product, is solely tied to how it’s branded. This book provides very easy to understand and follow instructions to construct your brand which will make the difference between it sitting on the shelf and flying off the shelf! I completely enjoyed reading and studying this work!
Rating: 5 / 5
Just as her Small Business Marketing (for Dummies) book is the only marketing book you will need, Branding for Dummies is the only branding book you will need. Detailed, yet succinct. Page after page of practical and tested information to help you create a truly remarkable brand.
Rating: 5 / 5