Powered by Max Banner Ads ISBN13: 9780471771593 Condition: USED – VERY GOOD Notes: Product DescriptionWhy do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a...
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ISBN13: 9780471771593 Condition: USED – VERY GOOD Notes: Product DescriptionWhy do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image...
Read more »
ISBN13: 9780471771593 Condition: USED – VERY GOOD Notes: Product DescriptionWhy do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image...
Read more »
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