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• ISBN13: 9780471771593
• Condition: USED – VERY GOOD
• Notes:

Product DescriptionWhy do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so… More >>

Branding For Dummies

• ISBN13: 9780471771593
• Condition: USED – VERY GOOD
• Notes:

Product DescriptionWhy do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so… More >>

Branding For Dummies

• ISBN13: 9780471771593
• Condition: USED – VERY GOOD
• Notes:

Product DescriptionWhy do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so… More >>

Branding For Dummies